One of the world’s premiere makeup brands, Lancome launches its latest foundation, Teint Idole Ultra 24H guaranteeing 24 hours of flawlessness with comfort.

Perfect for every kind of complexion, the latest product by Lancome ensures of supple and shine-free skin with high coverage and matte look. The foundation prepared with a new Eternal Soft technology boasts of an exceptional active ingredient rendering an immaculate velvety complexion lasting for 24 hours.

Lancome has launched the product in 8 new shades for every skin, from fairest to darkest, formulated after observing 15,000 complexion color points on around 1,000 women. The shades viz; 10 Praline, 11 Muscade, 12 Ambre, 13 Sienne and 14 Brownie; from sandy to more intense tones have been developed for mixed race complexions. 005 Beige Ivories, the lightest shade is well suited to transparent blush prone Scandinavian skin whereas 15 Acajou, the darkest shade is designed for ebony toned skin. For Middle Eastern skin tone is 007 Beige Rose, enriched with a hint of pink.

Moreover, Teint Idole Ultra 24H is showcased in a new bottle with a graphic modern design, crowned with a black lacquer cap.