The legendary designer Karl Lagerfeld has teamed up with Australian makeup brand ModelCo to create a 50-piece limited edition makeup collection.
The products combine ModelCo’s high-quality formulas and innovative, technical packaging with Karl Lagerfeld’s artistic aesthetic that is sophisticated, modern and cool. Channelling the theme of “Illuminated Beauty” the KARL LAGERFELD + MODELCO collection includes more than 50 beauty products for face, eyes and lips, plus accessories. The packaging of the Lip Lights, Lip Balm and Brush Sets features a Karl Lagerfeld head silhouette.
“Our consumers are at the heart of our business, and we are excited to inspire them with the innovative KARL LAGERFELD + MODELCO beauty collection,” said Pier Paolo Righi, CEO of Karl Lagerfeld. “It translates Karl’s vision and brand spirit into iconic cosmetics, and we look forward to launching this limited-edition collection.”
“I was honoured to fuse ModelCo’s beauty knowledge with one of the world’s most renowned and iconic names in fashion, Karl Lagerfeld, to produce the KARL LAGERFELD + MODELCO colour cosmetics collection,” said Shelley Sullivan, Founder and CEO of ModelCo. “Each product carries ModelCo’s signature innovative design. The limited-edition collection is a tightly edited, highly polished range of beauty products that are suitable for all skin types.”
The KARL LAGERFELD + MODELCO collection campaign features British supermodel Stella Maxwell alongside an animated, 3D character of Karl Lagerfeld. The campaign is titled “Kiss Me Karl.” The products are limited edition and will have one stock drop only from 15th may onwards.
