Popular for its expensive raincoats enticing customers with a stylish scent, Burberry now looks forward to being counted among the top ten beauty brands in the world. Attempting to launch its own line of skin care products, the brand now purports to compete with brands like Chanel and Dior, the beauty care products giants in the market.
Kick-starting its business with a range of perfume collection, the brand would work with its existing chain pros, instead of creating separate research labs. Having already working with its perfume business six months ago, the brand failed to achieve the desired targets and now aims at enriching it with latest research, development and ideologies.
The brand focuses on fragrance primarily because of its wider grasp and cheaper prices. For the otherwise luxury brand known for its expensive garments, the comparatively affordable perfumes help the customer to experience the essence of the brand.
Meanwhile, because of the brand’s former popularity in Asian countries like China and India, it can expect a higher growth rate from the same, keeping in mind the higher consciousness and demand of facial treatments in Asia, as compared to Europe, where the perfume demands are more popular than the former.
These are some of the reasons why luxury brands today seek a profitable business in the realm of skin care products, not to forget the whooping start of Yves Saint Laurent’s beauty business last year.
courtesy : reuters
