Gucci will dress singer/songwriter Florence Welch for the upcoming tour of Florence + The Machine in a wardrobe of outfits from the latest runway collections by Gucci Creative Director Alessandro Michele. The “How Beautiful” tour opens on March 11th in Bogotà, Colombia with subsequent dates across America and Europe. This follows the recent announcement confirming Florence as the Gucci Timepieces and Jewellery Ambassador.
“How Big How Blue How Beautiful”, Florence + The Machine third album release, saw Florence confidently resume her place in the limelight. The album went straight in at number 1 in the UK, US and 22 other countries, receiving a Mercury Prize nomination and securing 5 Grammy nominations.