In its series of efforts to help startup designer brands in Britain , British fashion council  collaborates with Boden to launch the Future British programme, a brand new collaboration that will support new British designers (men’s, women’s or accessories) as they build their businesses in the fashion arena.

Over a 12-month period, the designers that are selected to participate in Future British will benefit from Boden’s knowledge and expertise. As well as financial support, they will receive mentoring and guidance in all areas key to building a global brand, including product development, brand identity, lookbooks and PR and marketing. Not to mention the opportunity to connect with Boden’s loyal customer base of 1.5 million globally.

Recipients of Future British, a Boden-led programme, will also gain access to the brand’s leadership team, from Chairman Johnnie Boden to CEO Julian Granville, Product Director Matthew Hilgeman and Global Brand Director Penny Herriman.

“I’m thrilled to announce the launch of our collaboration with the BFC to support start-ups” says Johnnie Boden, who now wants to pass on his expertise and support British fashion talent. “The aim of Future British is to give these individuals the opportunity to succeed as the next big clothing brand.”

“Future British is an exciting collaboration between Boden and the BFC, highlighting young, product-driven designers to a new audience,” says CEO of the British Fashion Council Caroline Rush. “Utilising the resources and infrastructure of Boden, Future British aims to help young talent create great product at a good price point to establish viable business models, and ultimately, successful brands.”

Even though it is been discussed day in and day out, but we still make mistakes in choosing right accessory or dress for ourselves. Changing self image helps to change one’s personality and behavior, a young entrepreneur who is creating Luxury Image Consultants for the first time in India, Monica Garg discusses key essentials –

Petite women should wear small, delicate accessories and patterns in proportion to their scale- When it comes to petite women, they should choose clothes that doesn’t submerge their small figure. They should use few styling tips that make their body look lean and long, like for office wear go for shirt with fitted straight-leg black pinstripe trousers and black pumps and for casual look go for V neck sweater paired with dark- wash skinny jeans.

If you have a curvy body, wear belted styles to accentuate your waist – go for belted jackets, trench- style coats, or other fits that draw in towards the waist. To accentuate your curve in flattering way wear short jackets that ends just above your hips.

Turn- up trousers look good on long legs – Turn-ups really can flatter any figure. Turn-ups trousers should ideally be used to add more shape to the trouser and provide a focus for the bottom of the leg.

Always prioritize fit of jeans over trendy labels – Its always important to first see the comfort in whatever you are wearing. Same rule applies for jeans, comfort comes first and then the trend in style.

Go for monochromatic clothing as it makes one look slimmer and taller – To make your frame look taller and leaner, go for monochromatic clothing as it’s your best option — the similar shade of clothing from head to toe creates a long line for your body. The entire attire should not be of same color, but the pieces should all be from the same color family.

The British Fashion Council is pleased to announce the emerging menswear talents who will receive Newgen Men support, sponsored by Topman, to showcase their AW16 collections at London Collections Men in January.

Designers receive support for a catwalk show, a presentation or an installation. This year Liam Hodges (catwalk) joins existing NEWGEN MEN designers Agi & Sam (catwalk), Alex Mullins (presentation), Astrid Andersen (catwalk), Bobby Abley (catwalk), Cottweiler (presentation), Craig Green (catwalk) Diego Vanassibara (installation), Nasir Mazhar (catwalk) and PIETER (presentation).

As well as receiving showcasing opportunities the recipients are given financial support and business mentoring. The support aims to build their businesses commercially and help them develop relationships with key press and buyers. The BFC is working with DLA Piper, RSM and Shaw Walker Lees to also provide legal, commercial and accounting advice for the designers.

The Newgen men committee consists of: Ben Banks, Four Marketing; Catherine Hayward, Esquire; Charlie Porter, Financial Times; Damien Paul, MATCHESFAHION.COM; Darren Skey, Harvey Nichols; Gordon Richardson, TOPMAN; Jason Griffiths, TOPMAN; Lulu Kennedy, Fashion East; Robert Johnston, GQ; Sam Lobban, MR PORTER; Terry Betts, Thread. Members of the BFC on the committee include Anna Orsini, Barbara Grispini, Caroline Rush CBE, Laura Hinson, Michelle de Conto and Simon Ward.