Freida Pinto & Chiwetel Ejiofor join forces with filmmaker Richard Curtis to shine a spotlight on the upcoming Global Goals for Sustainable Development in the world’s first cinema ad campaign.

The campaign launches as part of the Global Goals campaign, Project Everyone, founded by Richard Curtis, aims to make the Global Goals the most famous Goals on the planet by sharing them with 7 billion people in 7 days from the moment they are adopted. The more people that know about the Goals, the more people will work to ensure global leaders drive change and the more young people will be inspired to join a new generation of Global Citizens.

One of the first members of the team, SAWA, unveiled plans for the First Ever Global Cinema Ad Campaign, the ad #WEHAVEAPLAN will be screened in more than 30 countries across the world. Freida Pinto and Chiwetel Ejiofor joined Richard Curtis and creator of the ad Sir John Hegarty on stage at the SAWA seminar to share their views on how cinema can be a powerful medium in driving social change.

The cinema ad will be shown globally including in India.

This year’s Serpentine Gallery summer pavilion at Kensington Gardens, London is a giant multi-coloured tent, inspired by the London Underground.

Created by the Spanish architects José Selgas and his wife Lucia Cano, the multi-colored building consist of panels of translucent, multi-coloured polymer “wrapped like webbing”. The double-skinned, temporary pavilion features a “secret corridor” and stained glass-effect interior. The space will feature a cafe open throughout the summer.

The summer pavilion running from June 25 to October 18, will allow the public to experience architecture through simple elements like structure, light, transparency, shadows, lightness, form, sensitivity, change, surprise, colour and materials.