April 2015 - Page 9 of 17

Premium denim brand 7 For All Mankind has collaborated with Jaunt to present their spring collection to the consumers with a virtual reality film called “Visions of California.”

The silhouettes for spring and the brand’s California-centric spirit can be seen through a 360-degree perspective. The film was created using stereoscopic 3D cameras and 3D sound-field microphones which takes viewers into one girl’s ultimate California fantasy—which happens to feel very much like an elegant Paris rendezvous.

The film will be showcased in 7 For All Mankind’s boutiques in Santa Monica, San Diego, San Francisco in California, Aventura in Florida and “Visions of California” app will on Android phone and iOS devices later this month.

British Fashion Council and Topman celebrated past and present Newgen Men recipients at an event hosted by Grey Goose and Soho House and also announced the winners who’ve nabbed sponsorship from Topman to present their SS’16 collections in June at London Collections Men.

Ready to wear menswear brands Bobby Abley, Cottweiler and PIETER are three new names joining the line-up while existing recipients include Agi & Sam, Alex Mullins, Astrid Andersen, CMMN SWDN, Craig Green, Diege Vanassibara, Kit Neale, Nasir Mazhar and Vidur.

Chosen by a panel including GQ’s Style Director Robert Johnston, the show will include big exciting names like Christopher Shannon, JW Anderson, James Long and Sibling.

In a glamorous evening, fashion house Fendi launched its first men’s boutique featuring all men’s product lines, from leather goods to ready-to-wear, accessories, textiles and shoes at the Rue des Archives, Paris.

The design features Fendi’s Roman roots, with an intense color palette across dark parquet floors. There is a copper carpet in the main avenue,where you’ll find the house’s Peekaboo bags and small leather goods. The collection is at the new store is specially designed by Silvia Venturini Fendi.

In association with Saks Fifth Avenue Oscar de la Renta’s creative director Peter Copping hosted a restaging of his fall 2015 collection for the brand, benefitting ‘A better Chicago’ which is a philanthropic organization funding and providing management support to nonprofit organizations in Chicago.

The collection brought a gorgeous symbiosis of the late Mr. de la Renta’s uptown-chic spirit with Copping’s feminine flairs and plays with color. The fabrics were mix of lace and the prints were very feminine. The line had chic blouses with feminine cut while shoes were also designed to give a very feminine line to the body as well.

Topshop can ship its orders to far-flung locations all over the globe, with its new partnership with European online retailer Zalando. To celebrate, Topshop have tapped model Cara Delevingne to star in a new campaign.
The campaign will feature a series of films, and Delevingne was captured trying to pronounce the lesser-known locations that Zalando, will ship Topshop pieces to, including Clermont Ferrand, France, and Korschenbroich, Germany.

The film was shot by director Gordon von Steiner in Los Angeles with the photography campaign shot by Kai Z Feng, and styled by Topshop’s creative director Kate Phelan.

Through the proceeds from an IWC watch auction in November 2014, Brazil’s largest public children’s hospital Pequeno Principe in Curitiba, receives a new kid’s library.

Swiss watch manufacturer IWC Schaffhausen and brand ambassador Adriana Lima lately inaugurated the new recreation areas and a modern library at the Pequeno Principe children’s hospital in Curitiba, Brazil. The extension was made possible by the proceeds from an auction in November 2014, when the sale of an IWC platinum watch raised CHF 40,000. Thanks to the commitment of IWC which realized the project together with the Antoine de Saint-Exupéry Youth Foundation, hospitalized children and young people can now take a break from the everyday life of an inpatient and have an inviting space in which to meet family and friends.

The Duches of Cadaval is going to present an exhibition titled “Unforgettable Wedding Gowns,” featuring bridal gowns and accessories at her 14th century palace situated in Evora, Portugal. Starting on June 7^th, the exhibition will run for three months.

Curated by couturier Hubert de Givenchy, the exhibition is inspired from the Church of Saint John’s marvelously gilded main altar. The showcase symbolizing Claudine’s passion for Portugal and fashion, will see three dresses from Givenchy’s archive, three from Spain’s Balenciaga Museum, the Yves Saint Laurent gown of Baroness Hélène de Ludinghausen, the dress of Princess Minnie de Beauvau by Philippe Venet and the dramatic style Carolina Herrera designed for Cadaval’s daughter.