Amazon, one of the leading e-tailer companies in the world, joined hands with India’s Future Group retail chain-the parent company of a myriad of businesses that sell everything from groceries to fashion apparel, to sell its products on the dedicated Indian Amazon’s site.
Announced on 13th October, the deal is much more than a transactional involvement with Amazon, wherein several synergies in data sharing, co-branding, cross promotion and distribution network sharing will be explored through the partnership.
Keeping in mind the fact that the rules in India are quite restrictive in terms of allowing foreign retailers to sell directly or to invest on their own into the retail business, the partnership between the two seems to be completely apt and well timed.
While Amazon India will assist Future Group in accelerating new product development in categories that are currently not served by traditional retailers, as advanced by the Indian retailer, the two will kick-start the deal with the fashion category and will eventually be extended to all other categories.![2](https://fashionfad.in/backup/wp-content/uploads/2014/10/21.jpg)
Moreover, Future Group will also utilize Amazon’s platform to sell its private labels like Lee Cooper, Converse, Indigo Nation, Scullers or Jealous21, among others from its portfolio of over 40 brands.
Well, the association of the two is surely a crucial progress, primarily for Amazon, which despite being known to be the most customers’ centric company is currently lagging behind its biggest competitor Flipkart. Besides, the deal will also reportedly facilitate Future Group’s target of ‘gross merchandise sales’ of 60 billion rupees (1 billion dollars) in three years.