One-of-a-kind and first in the country, Diva’ni is a fashion label inspired by Indian cinema which aims at rejuvenating the elegance, ethnicity and simplicity of the fashion trends during the 60s. Coming into existence with the joint efforts and ideologies of KBSH Pvt. Ltd. and Yash Raj, the label unveiled its latest creations, ‘Made in Cinema’, at its flagship store in South Delhi.
Speaking of the spring summer 2014 collection, it is an effective display of the role played by Indian cinema in discovering new themes in clothing during the 60s and the 70s. The garments comprise of ensembles inspired by some of very iconic fashion divas like Sharmila Tagore and Madhubala, who have been credited ever since, for the remarkable blend of western silhouettes with Indian hand craft techniques.
Replete of sporty jackets, shorts, jumpsuits, short and long dresses, cocktail pieces, palazzos, long and soft hand loom coats, buzzy blouses, crop tops in colours, ethnic sarees and many more, the creations have been made by using fabrics like chiffons and silks, with some extra ordinary amount of embroideries and detailing, thus paying a tribute that era.
Meanwhile, the unique factors of the garments list their wearability at multiple occasions and the careful satisfaction of the high spirited cinematic grandeur of the Indian diva.