Love Brand & Co., the prestigious beachwear company with presence in 22 countries, is delighted to announce the opening of its first boutique located on Chelsea’s beach, just by Fulham Road, at 5 Park Walk, in London.
The 1,000 sq ft Flagship Boutique offers the SS13 Collection for men’s and boys’, responds to the spirit of its Creative Director, Oliver Tomalin, who wanted to contribute personally to all the elements of the brand’s first space.
The Boutique intends to encapsulate both the relaxed sense of being on the beach and the exacting nature of luxury flagship. The store showcases the brands responsible ethos and ‘modern classic’ style through a blend of unusual up cycled furniture and traditional brass fittings.