The opulent collection on display came as a romantic yet flamboyant range with contemporary silhouettes and subtle details of embroidery exuding soft feminine appeal. From pastels to bright colors in fabrics like pure cotton and laces, chiffons for casual wear to light weight silk, crepes and brocade for the festive wear, the highlight of the collection is the intricate embroidery with a different take.

The camaraderie between Kimaya and Ritu Beri comes with a noble cause of helping Ritu Beri’s charity “The Blessed Hearts Foundation” as Kimaya will give part proceeds of sales to it which will further help raising funds for ‘Action towards Autism’.

Speaking on the occasion Ritu Beri said, “I am very happy to be back to Mumbai after such a long time and Kimaya was the best destination to showcase my collection. I have just worked on my festive collection for the season, which perfectly combines the spirit of festivity in a stylish way. My collection is very feminine and colorful and I am very happy to see it in Kimaya for the next four days.”

The event was attended by who’s who of the city including Bhagyashree, Sounia Gohil, Sheeba, Hasleen Kaur, Achla Sachdev, Bally Sagoo and Sahil Anand amongst others.

Directly inspired by the iconic Burberry trench coat, the collection features four different movements, including a 40-hour power reserve automatic, automatic and chronograph watches for men and women.
An iconic Burberry colour palette runs through the collection and details, and a transparent case back on automatic watches highlights the intricacies of the movement and the Swiss craftsmanship behind it.

To celebrate the launch, Bela Madan hosted a cocktail event at the Burberry Prorsum, Oberoi New Delhi store, which was well attended by many of cities socialites including Ala & Rajan Madhu, Neena Verma, Ramola Bachchan, Tanya Ahuja, Tanisha Mohan, Neelam Pratap Rudy, industrialists Anil Vig, Payal Kapoor, Vandy & Manoj Mehra, Priya Mohan, Nishi Singh, amongst others.