When it comes to Diesel, non-conforming, irreverent yet modish approach pops out – screaming of artistic liberty which the label is a proponent of.
So indulging in its perennial art affair, the label introduces Diesel+Art at its flagship store in Juhu, Mumbai – aiming to promote the experience of art on an ongoing basis by showcasing the bright young supernovas of tomorrow.
The space with a dedicated floor that morphing into a gallery space features artists like Kiran Subbaiah, Gigi Scaria, Pooja Iranna, Kavita Singh Kale, Navjot Altaf and Baiju Parthan expressing their art through different mediums. One of them is Kiran Subbaiah’s black box containing a vital SOS message from the future addressed specifically to the world of contemporary art. Also on display is Baiju Parthan’s computer generated video based around Goan priest, Abbe Faria, the inventor of hypnosis – along with Navjot Altaf’s interpretation of the city of Mumbai.