Monthly Archives: October 2010

Virtues for WIFW SS’11

Gypsy Masala is more than an artistic statement. This collection by virtues for Wills Lifestyle India Fashion Week aims to communicate that the beauty of nature is a marvel.

The collection incorporates organic fabrics, low impact dyes, and hand block prints. Extensive use of layers and combination of various textures is an essential part of gypsy clothing.  The vibrant use of colors, airy fabrics, and simplistic silhouettes also truly express our nature inspired theme. The message is to Recycle, Reduce, Re-plant and feel naturally confident and free while living environmentally friendly.

Mustard yellow, indigo blues, crimson red, henna green and white are used in various layers to enhance the vibrant gypsy mood. To keep the mood alive is added lot of accessories especially the bold neck pieces, bangles and bandanas.


Sanchita Ajjampur for WIFW SS’11

Anthropomorphic interpretations of eighteenth century decorative schemes and chimerical animal curiosities, mutating on a mesh of fantasy and Flemish mythology accentuates Sanchita’s collection for Wills Lifestyle India Fashion Week Spring Summer 2011.

Abstracted Macintosh roses and random petals, shredded to floral compositions, exploring sculpted collages, patterned with contemporary West African tribal riches are interpreted on ultra fine cotton jersey. Adapting the art of body-wrapping; long sheaths of weightless sheers wound together and twisted mimicking south East Asian drapes. Printed tulle has oddly asymmetric drapes engineer sartorial imperfections to technically advanced volumes; maxi tees with ethnic drape detailing; Boxy silhouettes with controlled volumes. 

Vintage lingerie revived into body stockings, with a modern take on primitive Malinese body art encrusted on tropical foliage prints. A range of versatile underpinnings to many an outfit, in fine- gauge jerseys.  

Mystical imagery of Moorish exoticism inspires avante garde constructions in hand crafted muslin, juxtaposing traditional skills with burnished metal. A whimsical assemblage of materials and colors of the plant world, flattening space and compressing form to collapsible abstraction, with intricate waves of flounces and ruffles adorning hemlines. Fascination for untamed nature is overlaid on a leitmotif of West African cultural heritage with trousseau trim edgings in sumptuous silks



The colour story is a earthy delights from the mystical spice markets of eastern cultures, infusing an opulent essence of turmeric, saffron, peppercorn, cayenne, garlic, cardamom, Angelica tarragon, mustard, cinnamon cilantro and  poppy; while evening brings a shimmering opaline and iridescent accent into the mix.
 

Jyotee Khaitan for WIFW SS’11

Jyotee Khaitan known for her eye catching designs launches her new Spring Summer 2011 collection with a unique concept of sari outfits which bring the ease of slipping into a pre stitched sari and lend the silhouette of the wearer a slimmer look with no extra fabric tucked into the underskirt. This collection appreciates art of creative draping yet making it ready to wear without having to expertise the art.   

An elegant and classic  collection with a vintage feel inspired by the art of draping consisting of saris with corset, bolero and drapes in one piece ,skirts, gowns, outfit lehengas in which all pieces are stitched together and can be worn in one go by simply slipping it on making one feel more comfortable yet traditionally fashionable. 

The collection comprises of magical and alluring sari outfits where the vibe is unrestrained, fresh and modest yet glamorous. The range pulsates from fine muslins, Banarsi silk, blended silk, textured fabric and lace fabric in neutral tones and hues of beige, brown, pink and green The gamut of garments includes traditional yet stylishly constructed silhouettes with meticulous detailing have bursts of threadwork, sequins, crystals and intricate embroideries with major emphasis on cutwork for this season.


 

Anita Dongre for WIFW SS’11

Anita Dongre will showcase GRASSROOT, her signature eco-friendly label at Wills Lifestyle India Fashion Week Spring Summer 2011. This unique collection created with Fair Trade organic cotton, is an ode to feminine beauty of today’s women; this collection continues the narrative of Anita’s quest to achieve a harmonious balance between fashion, functionality and environment.

The show begins with the 1950s inspired look, created in Fair Trade organic cotton, and brings forth stylish and extremely feminine dresses, contemporized to give a sensuous feel with great emphasis on sexy backs.  Breaking the myth that eco-friendly clothes are low on styles, are simple and not glamorous, with GRASSROOT, Anita goes right ahead to show the fashion world to not only look good but also feel good.

Next in sequence to dazzle on the ramp would be the 1970s inspired “boho chic” look with more easy and relaxed silhouettes created in organic cotton, in bright, vivid summer colours like yellow, pink and blue.  The hand embroidery and colourful block prints only add to the Boho spirit. Whites are Anita’s personal favourite and she would conclude the show with a variety of silhouettes in white, to suit every whimsical feminine mood.  So be it a beautiful organic cotton white shirt paired with white linen shorts to an elegantly embroidered white shift dress to a long boho white cotton organic mul dress for a more relaxed mood, here’s to whites! 

In Anita’s words, “I have enjoyed designing this collection keeping in mind that the women who visit my stores need to be surprised this summer with a fresh stylish look that’s also eco-friendly.  Though the looks vary from the 50’s to the 70’s, the emphasis is always on the waist line and feminine sexy backs.”
 

Koga for WIFW SS’11

The silent unspoken power of a beautiful flower gives inspiration to Koga’s collection for this Wills Lifestyle India Fashion Week Spring Summer 2011. 

So delicate in form, yet strong in fragrance, so small in size yet big in beauty, so short in life yet long on effect- A Flower. KOGA brings together all the beauty, c

harm and elegance of a simple yet powerful Flower. It’s intriguing shapes, varying forms, alongwith the myriad of colours, forms the main source of inspiration.

Strong in its power, feminine in its appeal the colours that brighten the collection are Iris Blues, Rose Pinks, Poppy Reds, Geranium Oranges and Bamboo Greens. And the soft georgettes, smooth chiffons, crisp chanderis, see-through voils, gleaming cotton silks and lustrous satins construct the feminine beauty. 

 

Zurhke for WIFW SS’11

Color, Contrasts, Imperfections and Simplicity is how Rajdeep Ranawat & Naresh Chauhan defines their new label ZURHKE. Inspired by the magic and warmth of the Mediterranean, for Wills India Fashion Week Spring Summer 2011 collection by Zurhke is an anthology of elegant, simple and sophisticated garments intended for the contemporary woman.

When color follows form, harmony ensues. It is the purest synthesis possible – found only in nature. The collection combines medieval patterns from handcrafted Mediterranean tiles and blends them with the unbroken tradition of block printing by hand. Its bold colors epitomize a woman’s soul that is eternally in love with life.

The garments created from luxurious silk chiffons combine modern functionality with medieval design and workmanship to blend in to a stunning whole. The limited yet delicate embroideries and workmanship accentuate the bold colors and patterns used on the garments making it feminine and sensual. Celebrating the innate nature of women that is both bold and restrained, this collection is timeless yet unmistakably modern.

Rahul Mishra for WIFW SS’11

Rahul Mishra creates ‘a LOT like US’ for the Wills Lifestyle India Fashion Week inspired by the Lotus flower. 

The most ancient, exotic and loved motifs of our Gods and Goddesses, the famously adorned LOTUS is our theme for this seasons fabrics, as well as our inspiration for the collection. Finely woven chanderi fabrics in black, off white, and bright colors, from the looms of central India transform themselves into a very fluid day look of tops, jackets and wraps, along with precision tailoring and detailing.

A romantic look is presented in the form of painstakingly engineered bandhani motifs on light weight silk fabrics with a Hombre effect.  A collection of ponchos, dresses and drapes with the sheer play of multi colors translate into a look of poetry in motion thanks to the precision craftsmen of Kutch in Gujrat. 

This Spring, Rahul Mishra and ‘The Apple Tree’ bring a collection, which bears testimony to our commitment of working with hand weavers, reviving the lost art of craftsmanship and translating these into fashionably wearable garments for the woman of today. 
 

AVI Bridal Week 2010

The first ever Aamby Valley India Bridal Week 2010, conceptualized by VCI Hospitality Limited, under the aegis of FDPC, will kick off the wedding season with showcasing bridal wear from India’s finest designers at the Sahara Star, Mumbai. The Show Schedule for the week has been announced. 

Defining the future of bridal wear, India’s top notch designers such as Manish Malhotra, Manish Arora, Rocky S, Vikram Phadnis to name a few would be showcasing their voguish collection as never showcased before.

A one-of-its-kind fashion week dedicated solely to bridal couture will be held from 29th October to 2nd November 2010 and will focus on wedding & special occasion clothing, jewellery and accessories. 

Niket & Jainee WIFW SS’11

Drawing their inspiration from architecture and paintings, the designer duo designs their collection for Wills Lifestyle India Fashion Week Spring Summer 2011.

The garments are an electric mix of design elements inspired from Indian heritage of India, their embroidery styles is very tribal, which gives weaving effect. The collection takes its inspiration from philosophy of painter and architecture. Inspiration drawn from architecture is evident on patterned prints of little square and line with dots as an all over print pattern on fabrics. The silhouettes reflect cocktail evenings through snug fitted shift dress and sheath dresses with emphasized waist and occasional ballooning top.

Tunic long dresses and the stylish kaftans are some of the highlights of the range. The embellishments are exquisite resulting from architectural explorations and are handcrafted using gold-both bright and dull-gota along with antique border and patch work. Blouses are of crochet with sequins embellishment to glamorize the look. 

The colour story for this collection comprises of turquoise, sea green, royal blue, orange, red and grey. Cloth has a multiple way of wearing and matching together to formulate one’s individual style. The aspect of interplay of various contrasting elements, be it fabrics, colors or textures.

 

The Malkha Project

The Project is a collaboration between three contemporary fashion labels – Pero by Aneeth Arora, Peter D’Ascoli and Mayank Mansingh Kaul; and presents diverse interpretations in fashion garments of Malkha, a hand-woven fabric from South-west India, made with indigenous varieties of cotton. This is the first in a series of such events planned in various cities by the trio, and attempts to bring attention to such hand-craft, and India’s diverse artisanal technologies which are in urgent need for contemporary design to revitalise them.

Sangita Kathiwada hosted a preview to present the Malkha Project in Mumbai at Melange on Monday 18th October 2010. She sees this event as a natural extension of her pioneering work through Melange in promoting Indian textiles, its support of ecological fashion and continuously bringing sophisticated contemporary design to the most discerning clients.

In keeping with the theme of the creations, organic snacks & herbal teas were served at Melange which was greatly appreciated by the guests. Seen admiring the creations of The Malkha Project were Anupama Chopra, Simone Singh, Sabina Singh, Lata Patel, Zeba Kohli, Anita Vaswani, Anaita Shroff, Ananda Kara, Durva Gandhi, Jamini Ahluwalia and Sumant Jaykrishnan amongst many others.