Innovative shapes and molds flirting vivaciously with the fabric, the fulcrum agenda of her garments is elegance and sophistication designed for the femme fatale. As Prerna Bharadwaj at Prakriti Design Studio creates a magnamous array of women’s attire where drapes and cuts play the pivotal role in her creations.

Taking inspiration from the ripples in the water which add movement and life to the otherwise monotone of the calm seas Prerna is also a strong believer in the globalization of fashion. The specialty of her creations is fusion, wherein the Victorian charm and aura are seamlessly blended with the Indian creativity, and diverse Indian ethos are amalgamated with International trends to produce the urban chic. The designs from her collection are an edgy, prêt-a-porter, sophisticated line with a vibrant, regal feel.

The essence of Prakriti Design Studio is to yield eclectic range of clothing which can transform fashion from a faraway runway utopia to smart, wearable and meaningful fashion. The range is available at Zarrah, Bangalore; Simayaa, Kolkata; Aakriti, Delhi; and Miraya, Jaipur.

A celebration of bridal styles and traditional creativity with a twist, as Melange at Altamount Road, Mumbai welcomes the forthcoming season of weddings and festive occasions. Melange showcases the new Bridal 2010 collections of three designers: Anuradha Vakil, Krishna Mehta and Accessories by Malini Agarwalla.

Krishna Mehta presents a timeless collection of magical and alluring ensembles, romantically synchronized, with simple elegance. Her creations are reminiscent of a season where colours bloom and there’s a rhythm in every silhouette. The fine muslins, luminous chiffons and georgettes in rich reds, royal pinks, burnt oranges, and sunset yellows to the softer ivory and beiges meet in geometric studied compositions with beads, crystals, sequins and even woven gota embroidery to give Krishna’s collection a joyful, colorful twist.

Anuradha Vakil presents her signature design sensibility that breathes fresh life in to an age-old textile craft: tie & dye.   Bold, geometrical patterns created in finest workmanship on hand-woven silk grounds, combined with exquisite silver and gold kalabattun embroideries, create dazzling pieces of work – classical, timeless and head turning as always. An Anuradha Vakil creation is an heirloom piece that adds a touch of royalty be it as a brides trousseau or a statement making buy for a festive occasion.

And Malini Agarwalla’s "Malaga" talks of a bygone era this season, transporting from the bohemian spirit of today to the lilting romance of the Vintage Mughal dynasty. Ancient techniques and designs from the rich cultural heritage of the Mughal era together with the use of precious stones like rubies and emeralds, lovingly handcrafted by highly skilled artisans have made this the flagship collection of Malaga. Each bag is a piece of jewellery, to be treasured as an heirloom and reveled in by several generations.

Pertaining to the third season of The GreenShows Eco Fashion Week, it will present ten fashion designers committed to environmental and social responsibility, September 12-14 during New York Fashion Week. The GreenShows will take place at Metropolitan Pavilion’s new eco-conscious venue, The Metropolitan Suit, centrally located in the heart of Chelsea at 123 West 18th Street, 2nd Floor.

The ten designers selected to show at The GreenShows at Metropolitan Pavilion are Samantha Pleet (New York), Susan Cianciolo (New York), Bright Young Things by Eliza Starbuck (New York), Ashton Michael Black Label (Los Angeles), Lavuk by Natasha Gindin (Los Angeles), JoAnn Berman (New York), Auralis (New York/Puerto Rico), Luis Valenzuela (Miami), Dress Reform (New York), Milliners Guild (New York).

The 3-day event is sponsored in part by Metropolitan Pavilion–a 55,000 sq ft, 4-floor special events venue that has become a central location for fashion shows and as a career starting point for several designers who have become household names. The Metropolitan Suite, an 8,500 sq ft space located on the 2nd floor, is retrofitted with eco-friendly flooring, LED lighting, and employs a stringent waste and recycling program. Metropolitan Pavilion is committed to environmental practices within the limits of a landmark building.

Eric Dorfman, Producer and Creator of The GreenShows said,“This is an exciting time for The GreenShows and for the selected designers to have this platform to show their creations on an international level during New York Fashion Week. Its importance in the fashion industry lies in the creations and philosophy of each of the designers, who demonstrate that high fashion, can be achieved with minimal impact on the environment. There are many interpretations of what sustainable fashion is and knowing that responsible options exists, consumers will be able to make informed decisions.”