A product of Fashion Institute of Design and Merchandise, Los Angeles, Monisha has established her signature style of underplayed chic in the domestic fashion industry. For her fashion is all about belonging to an aesthetic idiom. Essentially a classicist she brings in the thrill of experimentalism too into her design. Fine detailing with heritage fabrics, the use of embroidery for textural enhancement and the crafty use of silhouettes that are functional yet feminine; Monisha creates fashion with a strong flavour. Her textile story is lure. Her colour statement is varied with the binding force of Bajaj’s colour palette being the art of mixing bold with soft and neutral with colour. Weaves are a strong statement. So is the interplay of fit with form, integral to the Indian drape tradition. Monisha’s design sense is innovative yet moulds well to classical forms.
It was in 1996 that Monisha Bajaj launched her own label after a successful career abroad working in the Contemporary Design Department of the store Fashion Destination. Since then Monisha has showcased her collections in shows all over India and abroad .She presented her first solo in Fall-winter ’97 at Park Royal, New Delhi. Taking the label further, Monisha in ’98, opened her solo store in Defence Colony titled Monisha Bajaj.
Today, Bajaj is India’s leading light in couture. A fashion designer who is focused in her design style Monisha borrows inspirations from elements that go with her innate style and creative disposition. One of the most versatile member of the couture industry in India; she retails from most of the premier designer stores in India. Monisha also has a solo store through which she reaches out to exclusively to the general public.
She has her share of clients who have, like her, developed a sense of conventionality in contemporary.
You can get Monisha at:
C-369, Defence Colony, New Delhi
Web: www.monishabajaj.com