The prolific and talented designer duo Abhi and Rahul hold the reins of the aesthetically arresting label, ‘abhirahul’. The Delhi based designer duo started their label for Studio 11 in December 2006 after graduating from NIFT (New Delhi). They debuted at Delhi Fashion Week Autumn winter 2009 with their collection being an overnight success and further they went to display at Bangalore Fashion Week and then Wills India Fashion Week Spring summer 2010 and Fall 2010-11, bagging loads of applause.

During his stint at NIFT, Abhi won the award for the Best Designer in Exploration of Hand Flat Knits. Immediately after, this young artiste was driven to explore and innovate- an aspiration which endowed him with a job as a fashion designer working for Satya Paul. Whereas, Rahul got his initial exposure in the fashion fraternity mentored by the renowned Rohit Bal before moving to Mumbai to join Abu Jani Sandeep Khosla. He later went on to freelance and thus design wardrobes for the finest of the film fraternity like Amitabh Bachchan, Abhishek Bachchan, Jaya Bachchan, Dimple Kapadia and many others.

The young designer duo who beautifully intertwine their design sensibility with refined textures and innovative crafts now present their latest Prêt Collection apart from couture and ethnic wear, abiding by their righteous convictions of originality and bewitching edge. Besides, rich draping and inventive craftsmanship completed with impeccable fit and finish conjugate the key facets which define the abhirahul ensembles.

You can get Abhirahul at:

www.abhirahul.com

She started her humble journey to the acme of couture from the lanes…

Payal Jain, a name synonymous with classic and timeless contemporary clothing started her humble journey to the acme of couture from the lanes of Delhi, imbibing and romancing the art and fashion. It was in 1993 that she graduated from Fashion Institute of Design and Merchandising, California and returned home to start her career in fashion when it was inchoate. The love for arts and skills to market her product ushered Payal to the top notches of fashion in a very short time.

Meanwhile, Payal keep enriching her designs with cross cultural exchanges by interpreting various themes and moods in her own signature way. A strong foundation in neo classical aesthetics couples with an unparalleled standard of perfection in production is the essence of Payal’s designs. With clean, clear silhouettes and an extraordinary sense of style, her designs speak an international language.

In the past few years, Payal has been actively involved in the renaissance for the revival of handicrafts some of which are on the verge of extinction. Payal has worked tirelessly in tiny villages across Rajasthan, Orissa, Uttar Pradesh, Gujarat and Bihar to integrate their design into mainstream. She has come a long way in providing an international platform for dying crafts by reinventing them in newer and exciting forms.

While maintaining a great understanding of international trends and haute couture, Payal also has a client base in the corporate design space where she combines functionality with style to create uniform for prestigious hotels, hospitals, corporate houses and schools across the globe. Her vast international clientele include hospitality groups such as Hyatt, Four Seasons, Shangrila, Aman Resorts, Leela, Radisson etc. Besides, her ensembles have found a market all over the world as she sells from some of the best stores in India, USA, Europe, U.A.E and South East Asia.

Payal has also launched her book on fashion studies giving an insight into the fashion world and serving as a knowledge bank for students.

You can get Payal Jain at:
www.payaljain.com

As the fashion mogul recuperates in the comfort zone of home, hearth and family, nursing a weary heart, the Wills India Fashion Week, autumn –winter 2010 Edition kick starts with its most loved designer missing from the aisles.

Rohit ‘Gudda’ Bal who underwent a heart surgery  will not be seen this season unless he obliges the shutterbugs with a guest appearance .Instead he lies in bed ,besides his favorite Alex Kersey painting, surrounded by guarding siblings who are ensuring that, for once, his hurricane pace takes a pensive pause. Sitting by his side to make sure that he steps off the accelerator, turns off the gas and gets off his speeding car that drove on the fast lane of life 24X7X365 days for the last twenty odd years.

1989 was the year when the fable began. The year he, Suneet Varma ,Geetanjali Kashyap  and Rina Dhaka began their careers almost simultaneously. It was also the year I came into journalism writing for what was the only glossy of those times. Society. I recall getting truly impressed with Gudda the first day I met him. Long blonde hair, wheat skin, young, ambitious full of beans and very restless he burst into the fledgling fashion scene as the maharaja of innovation .His inimitable persona had the social butterflies of those times fluttering in line to his creative tune. Nina Pillai, Parmeshwar Godrej, Maureen Wadia and  iconic models like Mehr Jesia, Madhu Sapre etc.

From stringing together global influences in an iconic way to realizing his roots and creating what can be called the great Indian fable revisited, Rohit has progressively become the face of Indian hand craft. You can see India re surfacing in his works constantly: In his obsession with the lotus, his Zen for reviving the block print in a new format, his unabashed use of color and his constant borrowing from  Kashmir where his roots still stand, ten feet  deep, under the Dhall lake’s sand bed. As the critics say, ‘ You can take Gudda out of Kashmir but never Kashmir out of Gudda.”

To me Gudda’s creative stance is always ‘beautiful’. Never surreal, never dark, or exhibitionist or even maverick. His designs have borrowed from classicism to add a pin tuck here, a swirl there or a bold element that clearly emerge as his unique style statements. His signature contribution to a rich textile and hand craft history that goes many neon years back. H is clothes create magical bodies .In his hand every woman turns into a mystical being.

What makes Rohit Bal, the man and the designer so iconic? How has he continued to ignite his aesthetic fable so consistently? Over twenty long years his shows are the only ones that go house full. Every row has the well heeled seated in full cheer. Many others also have the same lot in attendance. Difference being that they come for Gudda’s show because they ‘love the guy’. Because in these many years he has always met them with warmth, chatted them up. For him it is always about the relationship and he invites friends to his show even if they are  now bygones in the scheme of things .Forgotten scribes whom most of his contemporaries  strike off  from their list will be seated  front row. For him the relationship is cerebral and emotional and not a profit and loss statement. And that is why when the gong goes and the tamasha begins many eyes will seek this golden boy and pray that he soon bounces back with his chutzpah, style and seamless energy. In his anjuman (World ) there indeed is no dull moment.

Posted by : Anshu Khanna  at 12:30 AM

Basta a brand of scrumptiously designed handbags in leather are a global in appeal and are now sold in three continents. Basta was started by Ajay and Peachy Bawa in October 2004, and over the two decades it has established itself as a brand that rubs shoulders with the best Indian Designers of clothing.

Leathers used for Basta are special and conform to the global fashion trend with styling and attention to detail which makes these bags immensely popular. The winter 2010 collection is replete with soft lambskins, washed cowhides in bright as well as dove, chocolate and black. The signature Aberdeen combination has been updated yet again. Embroidery with a twist and hand crafted detail brings a new uniqueness to the collection. Raffia with Italian harness has been done in the winter shades of black and taupe. There is a range of extra minimalist shapes in a rich lambskin from New Zealand called mercury. There is a slight garnish of muted, almost distressed metallics in pewter, bronze and gold. The designs and creation from Basta demonstrate to be cool street chic fashion ranging from washed, waxed, distressed to lux.

Basta has been acknowledged by the hot polloi as the primary brand for fashion handbags in leather with global appeal it sold in three continents and in India it is retailed through Ogaan, Evoluzine and Ffolio.

March 25, 2010

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