The Emporio Mall, Vasant Kunj, New Delhi, India embarks the gateway to Versace boutique and marks its first important flagship in India. Covering an impressive retail area of over 4500 square feet, the boutique holds a striking retail atmosphere that mirrors the glamour and Atelier of Italian craftsmanship that make up Versace’s DNA.
The boutique features the latest Autumn/Winter’09 Versace ready to wear collections for men and women, a full range of men’s and women’s accessories including the most current selection of bags, shoes, belts, eyewear, and Versace Watches and Jewellery, as well as large selection of the Versace Home collection.
As Eliana Tuli, Brand Head, Versace, takes you around the store scanning through the collection she reemphasizes the fact that the boutique also showcases the couture line by Versace. She also reveals that each bag, accessory, ensemble is hand crafted exclusively at the Versace studio. The Swarovski crystals used on any piece of ready-to-wear has been exclusively developed for Versace. The couture line of denims houses the line with label plate that has engraved the address of Gianni Versace’s apartment, designed as a tribute to the designer himself.
Menswear collection houses suits that combine classicism with nonchalance, as in the high-buttoning two-piece, or the blazer with belt and shawl collar. This is traditional style fused with the latest developments in contemporary tailoring – the combination is exemplified by the laser-cut technique applied to a single-button jacket.
The starting point for the Versace women’s collection is the reconfiguration of the clothing with a new interpretation of dimensions and textures, involving the crossover application of fabrics. The furs, lacquered velvet, mink and chinchilla coexist in interplay of light and rhythm, giving an almost metallic impression. Evening gowns, with a vertical line, are embroidered with tiny embellishments in coloured glass.
