Combining Indian craftsmanship with Western Goth sensibilities is what flavors his collection. The journey of the label began right after Nitin, graduated from the National Institute of Fashion Technology, New Delhi, in the year 2002. After his graduation he vanished from the city life and took refuge in the laps of The Himalayas, not to be seen for the next four years. There this eccentric artist turned fashion designer, apart from sketching, worked for the upliftment of the crafts of Himachal Pradesh, which resulted in the formation of an NGO by the name of Sewa Himalaya. Inspired by the crafts there he designed a collection called “Lust for Life” of which the craftsmen were an integral part. Nitin Bal Chauhan in 2007 participated at the Lakme India Fashion week as a Gen Next Designer.
- Awarded NIFT Trophy and Ritu Kumar’s Award for Best Design Collection in FASHIONOVA 2002
- 6th in Global Garment Design Competition 2002, Milan, Italy.
- Femina, FDCI and British Design Council Award 2004
- Directorial debut feature film “LOST OR FOUND” nominated for “best cinematography” at the Asian Festival of First Films 2006 in Singapore.
- AZA Gen Next award for best designer at Lakme Fashion Week aut/win07
- Lost or Found officially selected for screening at the New York Film Festival 07.
- Winner of “Dream catchers” competition organized by Portico, New York.