Honeysuckle reigned 2011, but for 2012 it’s a shade of orange dubbed ‘Tangerine Tango’ qualifying to be the Pantone’s color of the year.
The annual forecast based on thorough fashion research including factors like runway looks, popular culture and shoppers’ habits, underwent to describe this shade as a ‘vivacious, enticing hue that is bit exotic but in a friendly, non-threatening way.’ It further defines the shade as a spirited reddish orange which is sophisticated but at the same time very dramatic and seductive.
The Pantone color of the year has always been an influence on fashion and design making labels worldwide launch their merchandize in the similar shade – be it the turquoise flood in 2010, or Mimosa of 2009.
