Shantanu and Nikhil celebrated their first decade in Fashion at Olive, Qutub, New Delhi, over cocktails and exuberant dose of fashion. It was in 1999 that Shantanu and Nikhil decided to team their creative as well as consumerist skills to venture into the fashion forum, with a keen attitude of creating sophisticated, yet elegant urban styling. Their label ‘Shantanu and Nikhil’ is synonymous to the phrase "future fashion".

Within a short span of time, Shantanu & Nikhil have been quite effective in coming out with clothes which not only have a national but also an international appeal.. The client list of the designer duo has eminent sports personalities like Zaheer Khan, Irfan Pathan & Leander Peas and bollywood stars lik Amitabh Bachchan, Hrithik Roshan, Saif Ali Khan, Shahrukh Khan, Dia Mirza, Neha Dhupia, A.R.Rehman, Kunal Kapoor, Shah, Shilpa Shetty, Sushmita Sen and Bipasha Basu adore the brand. They have two signature stores in the prime locations of New Delhi, besides having a strong presence in couture stores nationally and internationally. Internationally, the label is available in Dubai, Kuwait, Tokyo, Switzerland, Birmingham, London, Jeddah, New York and Vancouver.

The crème de la crème of Delhi that came in together to celebrate the refined fashion networks of the designer duo included Priya Sachdev, Charu Sachdev, Amita Seth, Kalyani Chawla, Abhay Deol, Peter and Sonali Punj, Ayesha Thapar, Ridhima and Bharat Sahani, Jas and Boney Arora and many more.