Tanishq, the synonym of superior craftsmanship and fey-ish aesthetics is a brand which is designed to adorn the modern and classy women of today. Tanishq’s hi-value and state of the art ornaments are an ode to the sensibilities of a woman with taste. So understanding the love and fondness of diamonds among women, Tanishq , India’s most preferred jewellery brand introduced over 200 new exquisitely crafted high value diamond jewellery segment among glitz and glamour in Mumbai.
Crafted elegantly for a distinctive appeal and style each piece has a story to tell, a story of elegance, timelessness, magnificence, and style. These beautifully and daintily designed hi-value diamond jewellery collection comprising of necklace, earring and bangles are priced between Rs. 2 lakh to Rs 25 lakh. Some pieces with intricate designs are priced upto Rs. 1 crore.
The soiree saw some luminaries and glitterati glorifying the launch with there mere presence over wine and cheese. Famous models like Nethra Raghuraman, Tapur and Tupur Chaterjee and Alecia Raut among others walked the ramp at the fashion show showcasing the exclusive designs.
Speaking about the collection Sandeep Kulhalli, Vice President, Tanishq group said” The demand for diamonds has been rising steadily and even the conventional buyer is now opting for diamond jewellery. As a part of our strategy, we are focusing on high-value jewellery which is targeted at the affluent buyer who is less focused on the investment value and is looking for its ornamental value”.
