On a chilly winter evening Masaba Gupta launched her Flagship store, in Delhi’s quirky Meher Chand market. Playing the perfect host were veteran actress Neena Gupta and the stylist Pernia Qureshi.
Masaba’s diffusion line catering to women from the age group of 25 to 50 years ranges from Rs.3000 – 25,000. The silhouettes are no fuss, simple and commercially viable, yet of high cut and fashion. Dhotis, angarakhas, jumpsuits, ikat and silk sarees, shift dresses are some of the silhouettes available at the store. It is a challenge opening a store in Delhi, the market here is very different and so is the client but we are hoping for a good response, says Masaba, which is as true as the label has fresh look.
The colors are vibrant with patchwork playing a predominant role in most of the garments. The color palette is vast with canary yellows, aubergines, paprika reds, bottle green, deep aqua, all polished off with black and white.
The very affordable collection was well appreciated by guests which included Vikram Baidyanath, Mandira Bedi,Liza Varma, Jaya Jaitely, Tanisha Mohan, Puneet Juneja, Leena Singh, Shivann & Narresh, Caroline Young, Anurag Verma, Sunil Sethi, Jatinn Kochhar, Anand Bhushan to name a few.
