At The “O” Experience are the self confessed street-o-holics of India’s colorful alleyways, Designer Nida Mahmood and artist Raul Chandra, who have drawn inspiration from the quirks and vibrancy of Indian streets. The result is a techno colour circus with a rambunctious rebellion of fashion, art, music, video art projections & performance arts. 

Experi-Mental-Asylum would take the masala packed juicy world of Bollywood to clothes, bags, diaries and home décor elements. So be it Gabbar Chair or Mogambo shoes, Don Bag’s or Zeenat books. It will also feature artistes, photographers, musicians, performers every fortnight, who are part of this almost underground, sub-cultural art movement redefining 21st century Art. 

The “O” Experience would also be showcasing a Fashion-Art Installation called Heady-Steady-Go an ode to headgear art, where on display is a funky, over-the-top headgear installation, along with Video Art Projection featuring an assemble of a grungy yet colorful visual storyline. The video-art will be synced to live music on the consoles. With absolutely out-of-the box electronic dance music with live electric guitars by Dualist Enquiry (LA).