Ecko Unltd, set its foot in India with the launch of its first showroom in the capital in an exclusive tie up with Spencer’s Retail Ltd. 

The brand launched its standalone store in the city’s happening DLF Promenade, Vasant Kunj amidst much fanfare. The opening ceremony commenced in presence of Bollywood new age star and style diva – Dia Mirza and Mr. K Dasaratharaman – President Specialty Retail, Spencer’s Retail. 

Since 1993 Ecko Unltd has been a face of global youth culture. Its diverse brands are omnipresent in visual representations of next-generation culture – from music videos and television programs to action sports and video games. The “world famous rhino brand” has expanded to include a breadth of product classes beyond apparel emulating an unlimited lifestyle. 

Talking about her association with the brand, Dia Mirza said, “I believe Marc Ecko is a classic brand. I am a fashion freak and completely updated on global trends. Marc Ecko is a preferred brand across the globe amongst movie stars, rappers, musicians and artists. I have always been fond of Ecko Unltd collection and am thrilled that I will have access to my favourite brand, right here in India.”

Whether your tastes are conservative or bold and full of bravado, Ecko Unltd has something for you to wear that is both stylish and comfortable. It’s a philosophy that takes the form of denim, tees, outerwear, woven shirts, knit shirts, hoodies, footwear, watches, bags and accessories that cut across a wide swatch of youth culture, dedicated to giving young men a chance to be true to themselves with strong roots in hip-hop and youth culture.