Arjun Rampal yesterday launched the quintessence of aroma, a series of Eau de Toilettes titled as Alive exclusively packed for men, at the Aurus Juhu, Mumbai. 

Rampal came up with two different auras of aromatic waters referred as Alive white and Alive Black with an iconic fragrance, for his exclusive range of Eau de Toilettes. Alive White mostly suited for a day is a citrus based fragrance blended in the cocktail of Bergamot, Mandarin, and Lemon. The Alive black range on the contrary is made to match the dusk by revealing formal and much heavier cologne. In case of the Alive black the citrusy top notes give way to pepper, leather and aquatic notes making the fragrance distinctly masculine in nature. 

The products are made in France and manufactured by of one of the leading fragrance house in Germany. The range is available all over the country starting from Rs.1800.

A vivacious list of guests starting from Hrithik & Suzanne Roshan, Gauri Khan, Boman Irani, Priety Zinta, Chitrangada Singh, Amrita Arora, Sushmita Sen, Gautam Singhania, Prateik Babbar, Zayed Khan, Rhea Pillai, Prakash Jha, Bunty Walia, Abhishek Kapoor, Zoya Aktar, Aqeel & Farah Ali Khan, Rohit Bal, Nandita Mehtani, Dino Morea, Queenie Dody, Sudhir Mishra, Neelam Kothari and Sameer Soni amongst many more were found rejoicing with Arjun on his new speculation.