The annual Costume Institute Gala Benefit took place on Monday, May, 3, 2010 at the Met, and was hosted by Oprah Winfrey, Patrick Robinson of the Gap, and Anna Wintour, Editor-in-Chief of Vogue. American Woman: Fashioning a National Identity was the theme for the event, so naturally American labels were well-represented on the red carpet — Zoe Saldana chose Calvin Klein while Oprah Winfrey picked a custom Oscar de la Renta gown. Gap also collaborated with several designers to dress attendees like Vera Farmiga (in Sophie Theallet for Gap), and Kirsten Dunst (in Rodarte for Gap). European designers were also present on the red carpet— Jessica Szohr wore Versace, Bee Shaffer chose Balenciaga, and Anna Wintour wore Chanel for the second time.
According to co-chair Patrick Robinson, the partnership between the Gap, Vogue and Met seemed like the perfect partnership. “Gap is part of the American heritage,” says Robinson. “Especially for the modern woman. If you look at snapshots throughout our forty-year history, you can see it reflected in the fashion of the times—from Sharon Stone wearing a Gap tee-shirt to the Oscars, to the idea of wearing khaki on “casual Fridays” to, more recently, when we dressed the entire floor of the New York Stock Exchange in denim. It just makes sense that women would express themselves over the years with an iconic American brand that evolves with them.”
The exhibition, which will run from May 5, 2010 to August 15, 2010, will harness the resources of the Brooklyn Museum Costume Collection at the Met and will take a closer look at American women from 1890-1940 and how these women have influenced our perceptions of the modern woman. The exhibition will be curated by Andrew Bolton with the support of Harold Koda and the production designer will be Nathan Crowley, a film designer whose credits include The Dark Knight and Public Enemies.