Discover what happens when make-up meets fashion! New from The Body Shop for Spring 2011 comes ‘Brush With Fashion’, a new cruelty-free, fashion-forward make-up and accessories collection. This limited-edition collection with built-in brushes, Community Fair Trade ingredients and covetable packaging was created in collaboration with the internationally-acclaimed London College of Fashion. ‘Brush With Fashion’ is the ultimate portable, ultra-stylish make-up in Spring’s irresistible colour palette. The must-have collection combines The Body Shop make-up know-how with London College of Fashion’s cutting-edge fashion and design expertise. This on-trend make-up is ready to wear!
Pioneers in the worlds of make-up and fashion, The Body Shop and London College of Fashion share similar values and beliefs. Renowned as the original ethical beauty brand, The Body Shop has led the industry with its on-trend, cruelty-free make-up. Belonging to the University of the Arts London, London College of Fashion is the only UK college specialising in fashion education, research and consultancy. Its esteemed alumni includes William Tempest, Jimmy Choo, Patrick Cox, Emma Hope, Linda Bennett (LK Bennett),Jacques Azagury and up-and-coming make-up artist Nikki Palmer, amongst others. The college has put issues of sustainability at the heart of what it does, setting up the Centre for Sustainable Fashion in 2008 to connect industry and education and find transforming solutions that balance ecology, society and culture.
Ann Massal, International Brand and Innovation Director, The Body Shop, comments, “In the first of an exciting series of partnerships with the world of fashion, The Body Shop has joined forces with London College of Fashion.
Our new limited-edition ‘Brush With Fashion’ Spring Make-Up Collection is a true collaboration. The Body Shop has integrated award-winning cruelty-free brush technology and ethically-sourced ingredients into its make-up products; London College of Fashion has created a truly covetable packaging design. Our expertise in colour has provided the perfect Spring shade palette; their make-up artists have created the catwalk-inspired looks.”
Professor Frances Corner OBE, Head of College, London College of Fashion says, “We are proud to be allied with The Body Shop, an iconic brand whose beliefs and principles truly echo our own. This first-ever collaboration has been an exciting experience for all, involving London College of Fashion students across a range of disciplines including fashion design, fashion illustration, styling, make-up, photography and fashion promotion. We welcome The Body Shop commitment to supporting and nurturing creative talent and see this as the start of a longer-term partnership.”
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