Designer, Pallavi Mohan launches her first standalone store in Mehrauli, New Delhi. The store resonates the soft aesthetic of the clothes and encapsulate the dreamy and whimsical spirit of the brand. The narrative starts in a garden, as the walkway and pergola guide you through the clothes, and lead you to the verandah where you can make yourself comfortable and try on your outfits over a cup of tea. The idea is to reflect comfort and luxury as your home would, giving a quirky and friendly vibe of the store.

Giving a twist to narrative is the accents of Alice in wonderland to make it more dreamlike when you’re within the space alongside pretty little details of the clothes, brought out in this dream sequence.

A traveler, a thinker, a dreamer, and a designer, Anju Modi’s ethos permeates the core design philosophy and her love for textile and the Indian craft into her Luxury Prêt Spring/Summer 2017 collection – “Isfahan” and “Mirrors of India”.

Capturing the distinctive designs that have emerged from the legacy of Sanganer, Mirrors of India, collection, perfectly resonates with the Indian summer. From the classic floral based motifs to the fine lines & intricate detailing that are the specialties of Sanganeri style, the collection has been created using soft cottons & textiles, as pastel hues dominate the color palette, lending an essence of ease & comfort!

While, Isfahan, is an ode to the grandeur of the hidden jewel of Persia that stood witness to the epic cycle of magnificent rise and calamitous fall of an empire that stretched from the Euphrates to the Oxus River. With prints & patterns that draw reference to the once breathtaking capital of ancient Persia, the weathered walls & jewel motifs along with the staggering architecture and details showcase Isfahan in all its glory and radiance, with architectural inspired designs that combine modern techniques with traditional craftsmanship.