Indian men adorn exclusive jewellery to connect with their creative and aesthetic side, says the survey conducted by Platinum Guild International, to comprehend and acquire a deeper understanding of their lifestyle, mindset, and their attitude towards jewellery.
Through the ages, the most discerning of men have preferred platinum when it came to their jewellery. Young men today are not only looking at bands in platinum, but are also taking to platinum chains, and bracelets. The look of platinum and its weight appeals to men as it is understated, yet sophisticated and elegant and those who own it are considered ahead of the curve.Platinum is a very dense metal and has inherent strength that can be sculpted into unique designs and can withstand the rigors of daily wear.
Platinum jewellery in India includes designs themes from the trends forecasted, taking inspiration from the key design hook of ‘Digital fantasy’, the men’s range has captured futuristic, modern and brave new shapes, structural and engineered designs, which stand the test of time. Each piece highlights the texture and glory of platinum – matt and satin combination finishes and designs like dual finish knots or box links have been crafted keeping in mind the discerning urban man.
