Nida Mahmood SS18 collection, celebrated India and the Indian Woman, taking inspiration from the rich culture, colors and textiles of the region.
The designer showcased ageless art of Ikat of East India. While the indigo dyeing and printing techniques charmed her to create the west collection. While North comes from the rich Banarasi brocades. She was drawn into the Mughal patterns of delicate flowers and leaves on delicate creepers. From down south we were enamoured by the uppada and narayanpet saris. Color blocking and various kinds of stripes form the main source of inspiration for this part of the collection.
The silhouettes were designed to offer maximum comfort from the treadmill to the dance floor, made from100% recycled plastic bottles. The designers sustainable Athleisure range also has the first ever running sari, suitable for all Indian women across shapes, sizes & sensibilities.