Namrata Joshipura at AIFA AW/17
    March 20, 2017

    Namrata Joshipura brought out her autumn winter collection inspired y the creativity and vibrancy of New York city- a mashup of fascinating street style juxtaposed with the most innovative ideas In fashion, art and technology at the Amazon India Fashion Week 2016.

    The designer, who is known for global aesthetics and contemporary silhouettes with modern interpretations, displayed creations which embody high-fashion New York style, complementing Maybelline’s latest innovations in make-up this season.

    “Taking inspiration from the various hues of Color Sensational Lip Gradation by Maybelline New York, the collection has deep reds, berry tones, grape and wine used in ombre gradation in dresses, embellishments and other techniques.”, said the designer when asked about her association with Maybelline New York .

    We saw some stunning ombre beauty and fashion looks on the runway. Through the show, the designer hopes to inspire young girls and women to express themselves, define their beauty and make it happen with make-up.

    Sunil Sethi, President of Fashion Design Council of India, was thrilled about the collaboration and he said it “showcased resplendent amalgamation of the best in beauty and fashion, and create trendsetting statements that will capture the New York panache”.

    Young and vivacious Alia Bhatt looked no less than a diva when she walked the runway as a showstopper for the designer.”The show had a very dramatic feel and it was nice walking on the ramp. I like the whole vibe of the show. Today I feel very grungy hence I am carrying this look and I loved it,”said Alia post show.

    Talking about her collection for this season, Joshipura said that “No one can deny that we as Indians love drama, and the easiest way to manifest it is through gorgeous make-up and an elegant sense of style.”

    Contributed By : Jasleen Kaur
    Pics by- Khushal Agarwal

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