The Swiss watchmaking company IWC Schaffhausen celebrated the opening of its second German boutique with aroung 200 specially invited guests flocked to the magnificent, recently renovated building at Residenzstraße 13, close to Munich’s opera house.
To mark the occasion, IWC unveiled the special-edition Portugieser Chronograph Rattrapante Edition “Boutique Munich” (Ref. IW371217). Limited to 250 watches, this exclusive timepiece will initially only be available for purchase at the Munich boutique.
After a one-year construction phase of meticulously executed renovations, it features a modern boutique concept spanning two floors and a total area of around 226 square metres. With its soft beige hues and dark wooden accents, the IWC boutique furnishing scheme features a bar, a corner fireplace and a seating area, creating a relaxed atmosphere that invites visitors to bask in the stylish surroundings.
Approximately 200 hand-picked guests from the worlds of business, politics, art, media and Munich’s high society attended the grand opening at the invitation of Christoph Grainger-Herr (CEO of IWC Schaffhausen) and Henrik Ekdahl (IWC Managing Director Richemont Northern Europe). The red carpet was graced by celebrity watch enthusiasts and IWC Friends of the Brand ElyasM’Barek, Moritz Bleibtreu and Thomas Heinze.
