GAS opens its exclusive retail store in Mumbai. Spread across 1600 sq. feet at Linking Road, Mumbai,the design of the new store is based on the ESSENSUAL concept. The perfect mix of ‘essential’ and ‘sensual’, the key word that captures and sums up the evolution of the brand philosophy adding passion, warmth and an international flavour to the original GAS values: positivity, freshness, and authenticity. 

Speaking on the launch Mr. Claudio Grotto, Founder and Chairman of GAS, said, “Mumbai is one of the most dynamic fashion capitals of the world. With its young and forward thinking population, India is a country that represents one of the most upcoming and strategic markets.”

The GAS Spring-Summer 2011 collection, launched at the new store, is designed with almost fanatical care right down to the smallest detail. 2011’s GAS woman is totally feminine, with light, floaty materials, pastel shades, natural colours, sinuous, graceful lines and just-there transparencies combined with the trendiest jeans washes and styles including the season’s must have: the Sumatra jegging, the skinniest jeans ever, born from the mix of the trendy leggings with the 5 pockets jeans, realized with a soft and light denim super stretch cloth that gives an excellent fit to the garment, shaping and emphasizing woman’s curves. 

The GAS man’s look, on the other hand, is decidedly aged, corroded or smudged with prints in all sizes on t-shirts, polo shirts and sweatshirts. Basic, casual items are often mixed with brilliant colours for a personal, original look, while knitwear and shirts are reverse printed and sprayed for a tie-dyed effect. The range of jeans washes is wide and goes from raw to bleached and destroyed with sharp contrasts inspired by nature – blue like the sea, grey like ice, white like snow. Work and military details are integrated in the garment finishes and construction, and together with wear, mends in tone and particular hand treatments, make them even more “real” and authentic. 

 

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