It was the special moment for designer Charu Parashar (and, of course for us either), as it was the launch of her first flagship store at Gallery Mall, MG Road, New Delhi. Formally, launching the store along with the inaugural line was Princess Diya Kumari of Jaipur over cocktails and canapés.

Skillfully bridging the glorious past with the present, Charu’s inaugural line brings back the regal aura her famed Rajwada line. Inspired by the classic beauty of the Veeranganas, the warrior Princesses of India, the collection explores their romantic feminine side while representing the chic, sexy demure of innocent love. Natural fabrics like chiffon, crepes and silk have been used regally with emphasis on cut and drape. The color palette is comprised of bright purple, beige, black, palm green and rose red. Further embellishments have been used to add luxe to the ensembles.

On the launch, Charu says, “The first flag ship store is always special for any designer. It is a beginning of a brand’s journey, the first creative milestone and I am happy that an icon of beauty Princess Diya graces the occasion today.” 

The store launch was graced by the who’s who of the city pouring in to have a look at the designer’s new atelier. The attendees include Sunil Sethi, Kamini Singh, Pushpita Singh, Rashmi Virmani, Niki & Suhani Mahajan, Nitin Vijay, Sangeeta Mehta, Ramola Bachan, Seema Puri, Anjana Kuthiala and Sharmila Nath amongst others.