Aparna Badlani and Azmina Rahimtoola, the torchbearers of bringing eclectic, and cutting edge fashion under one roof since the last four years, now take their experience in the world of fashion retail forward with the opening of their new store ‘Atosa" (was the name of a persian princess) at Aman Villa, Anant Vihar, Khar, Mumbai. 

Contemporary yet minimal in its ambience, Atosa heralds itself as a perfect destination for the well traveled, fashion forward set.  Atosa as the name suggests is synonymous with all things beautiful and luxurious. The store, a modern bungalow spread over a 1000 sq feet tucked away in a quiet lane in khar, will host some of the most celebrated names in the business of fashion.

A Special Opening Preview was hosted by Aparna Badlani and Azmina Rahimtoola yesterday wherein Nachiket Barve, Priyadasrhini Rao and Nitya Arora showcased their spring summer collections.Nachikets bright layered look highlighted with embroidered flowers, Priyadarshini Rao’s flowing, pastel silhouettes and ofcourse Nitya Arora’s avante garde yet stylish baubles.

To add to an eclectic mix of Indian designers that the store houses, Atosa also introduced to its esteemed customers an interesting mix of south East Asian designers for the very first time. Labels like "Desmond Yang", "All Dressed Up", "AWOL", and “Chai Gold" are names that are well established and have a great following in Singapore and Thailand will share rack space together with our very own Indian Designers all under one roof. 

Pinky Reddy was one of the first to arrive and celebrated with Aparna Badlani & Azmina Rahimtoola by graciously popping a bottle of champgane for them. Others seen enjoying a summery fashion evening were Tisca Chopra, Dr Rashmi Shetty, Kunika Singh, Salim Merchant, Naaz Jhaveri, Yasmin Karachiwala, model Kanishta, Krishika Lulla, Nisha Javeri, Shaan Khanna, Umesh Jivnani, Sona Mahapatra, Shaheen Abbas and Kim Jagtiania. Designers present to lend their support included Masaba Gupta with mum Nina Gupta, Anuj Sharma, James Ferriera, Nishka Lulla, Souniya Gohil.