A Japanese Restaurant Giant. Nakamuraya has taken the opportunity to thank India for their bestselling Indian Curry which was introduced by Indian freedom fighter – Rash Bihari Bose, 90 years back.
Rash Bihari Bose (1886-1945) was a revolutionary leader against the British in India. He fled to Japan to avoid a death sentence and spent the latter half of his life there. He became close to the right-wing nationalists in Japan and was instrumental in almost persuading the Japanese authorities to support the Indian freedom struggle.
Very few people are aware that Rash Bihari Bose was the one who introduced Japanese to authentic Indian style curry. Back then nobody knew, that this Indian curry will become Nakamuraya’s bestselling curry!
Now, more than 6 billion helpings are served annually. Henceforth on the completion of 90 years of this Indian curry, Japan thanks India in their own unique way. As a pioneer of Indian curry in Japan, the company is spearheading a campaign to thank the Indian people for curry.
As part of the two-part campaign, the company will collect images with the hashtag, “#CurryDhanyavaad”, to show Japan’s appreciation for curry to people in India. Diners who post pictures along with the hashtag on social media at one of the company’s restaurants or one of several other curry restaurants in Japan also taking part in the campaign will receive a sticker depicting curry and the campaign hashtag.
Later, a portion of proceeds raised during the campaign will be donated to the Japan-India Association. In doing so, the company hopes to contribute to the continuing growth of relations between the two countries.