Global luxury jeweller and haut diamantaire, NIRAV MODI, announced brand’s 2017 global campaign, featuring international icon Priyanka Chopra, who was recently appointed global brand ambassador for the company, and actress and model Rosie Huntington-Whiteley shot by french photographer, Patrick Demarchelier, to express the extraordinary connection between a woman and her jewels.
Together, Mr. Modi and Demarchelier capture the fascinating transformation that happens to a woman when she falls in love with diamonds.
Chopra and Huntington-Whiteley represent a confluence of East and West for a brand that marries India’s deeply-rooted relationship with masterful high jewellery craftsmanship and a Western sensibility. Mr. Modi brings these two voices together to tell the unpreceded story of classic glamour and charm with contemporary beauty, elegance and femininity. Two modern day stars have been photographed in an iconic, monochromatic, cinematic style reminiscent of the golden age of both Bollywood and Hollywood.
The campaign features both high jewels and signature collections, including the Embrace Collection, the Jasmine Collection and Bridal Collection pieces. The Embrace bangles are versatile, innovative and playful diamond jewels with a patented stretch mechanism that allows the bangle to comfortably slip over the wrist for everyday spectacular. The Jasmine collection portrays the essence of the Jasmine flower as it unfurls, and a fleeting moment is captured in time.
