Gucci’s Le Marchédes Merveilles collection of jewelry, explores the animal world by placing the feline head motifat center stage, is infused with a sense of romance and wonder. To bring to life this design sensibility, Gucci commissioned Thai illustrator Phannapast Taychamaythakool to create a book of imaginative fairytales, inspired by the magical, wondrous and enchanted fairy stories of the past, brought up to date through the artist’s personal aesthetic.

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Using Le Marchédes Merveilles collection as a starting point, Phannapast illustrated a series of three fairy tales written by Aracha Cholitgul. The tales form three chapters of a story about a “WonderFactory” where animals create the marvellous jewels of this line.

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For a limited time, selected Gucci stores around the world will feature displays constructed to resemble mini theatres in which Phannapast’s illustrations will form scenes. The jewelry collection will also be showcased in these installations presenting the entire range, which includes necklaces, bracelets, earrings, rings and hand accessories in 18kt gold or sterling silver adorned with precious stones or colored enamels.

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