Ralph Lauren Corp, reported better-than-expected quarterly results, keeping a tight leash on discounting under Ralph Lauren’s new Chief Executive Patrice Louvet and to regain its brand cachet, the company is pulling back inventory from 20 to 25 percent of U.S. department stores, reports reuters.
Ralph Lauren’s profit beat comes at a time when the company has been keeping a razor-like focus on its inventory in an industry battered by sluggish spending and competition from online and fast-fashion retailers.
Lately, it was announced that Ralph Lauren will be taking press and buyers to “Ralph’s Garage,” where the designer houses his collection of rare automobiles, in Bedford, New York for NYFW Spring 2017 runway show on September 12 at 7 p.m.
The brand will also be showing the Ralph Lauren Purple Label menswear alongside the women’s collection, the show will be a see-now-buy-now model, as is the trend in the industry.
“It simply isn’t credible for a high-end brand to simultaneously showcase itself in a glitzy store on Madison Avenue, while at the same time hawking a random assortment of sweaters thrown in a ragtag way on a table in Macy’s,” said Neil Saunders, managing director of research firm Global Data Retail.
