Burberry has announced the launch of “The Burberry Booth” which enables customers to star in a personalised version of its Festive campaign. Powered by Google, using the latest real-time video stitching technology, “The Burberry Booth” enables customers to appear alongside some of the Festive Film’s cast members in a 15 second personalised edit of the campaign.
The film is made by capturing individuals jumping in the style of the advert, and then placing the footage within the film itself.Once their bespoke film has been created, “The Burberry Booth” instantly sends customers a copy that they can share and watch on YouTube. Each film will be accompanied by the Burberry Festive Film’s soundtrack, ‘Cosmic Dancer’ by T Rex.
To coincide with the launch of “The Burberry Booth”, the brand has also released a short film on YouTube of its Festive campaign cast talking about how the film was made. The footage shows James Bay, Naomi Campbell, James Corden, George Ezra, Rosie Huntington-Whiteley and Julie Walters revealing their experiences on the set, providing an exclusive insight into the making of the Billy Elliot-inspired campaign including their tips on how to jump using a trampoline.
“The Burberry Booth” is located at the brand’s flagship store, in London until 24 December 2015
