Kim Kardashian West has launched an app, which will beknown as “Shazam for fashion.” Screenshop, lets users load screenshots of looks they like and then populates a feed of similar products at a range of price points.
Kardashian West worked with Craze executives, a New York based startup, over the last year to develop the screenshot shopping concept behind the app, which is designed to make inspo-shopping easy for consumers.
“I’ve never seen an app where you can screenshot something and within seconds bring up a whole digital fashion store to be able to pick out from all range prices and sizes of similar things to what you’re wearing,” said Kim while introducing it on her Instagram account.
