Reebok is upping its fashion quotient with the appointment of industry veteran Thomas Steinbrück to the post of creative director.
Steinbrück, the German-American designer has held senior creative roles at Porsche Design, Elie Saab and Kenneth Cole. At Reebok, he will oversee the creative direction for the company’s footwear and apparel collections by setting trends, creating themes and providing inspiration and guidance to the design teams, the company said.
