Pinterest launched the scannable QR-style code, a trendy and colorful version of the tech that it calls Pincodes. It can only be created by companies and publishers; but if you stumble upon one, you’ll be able to scan it using Pinterest’s Lens feature to pull up whatever Pinterest board it links to. It sounds like Pinterest expects to see these pop up on packaging and in ads, to let potential customers check out related products.
One of the biggest new features is something Pinterest is calling “Lens your Look.” The feature lets you refine a search using your camera — so you could search for “scarf,” then take a photo of your winter coat, and Pinterest will try to pull up results that match your existing outfit.
