An1imal rights group, PETA recently made an interesting move to pressurize the French luxury company, Hermes to stop using alligator and crocodile skins.

The US wing of the organisation brought a single share worth about $360 on the Paris bourse. This is a tiny stake but will give them the advocacy group access to shareholder meetings and a new pressure tactic it can use.

PETA Executive Vice President has stated that they will be campaigning outside the company, and, as a shareholder they will be working from the inside to demand a ban on exotic animal–skin accessories, including crocodile-skin bags and alligator-skin watchbands.