Selfridges, the UK based fashion house launches an exclusive project titled ‘The Masters’, an exploration of the fashion originators, well known pioneers and idealists who have productively shaped the fashion world till present.
Defined as champions of their craft and justified fashion icons, these ‘Masters’ will showcase exclusive archival pieces to bespoke fashion films.
Some of the well-known fashion houses are a part of this project, namely Azzedine Alaïa- The Master of Architecture, Dries Van Noten-The Master of the Eclectic, Jean Paul Gaultier-The Master of Expression, Jun Takahashi of Undercover-The Master of Subversion, Marc Jacobs-The Master of Mood, Oscar de la Renta-The Master of Elegance, Paul Smith-The Master of Inspiration, Rick Owens-The Master of the Elements, Roberto Cavalli-The Master of Glamour, Thom Browne-The Master of Showmanship, Stella McCartney-The Master of Modernity and Yohji Yamamoto-The Master of Defiance.
Meanwhile, as a part of campaigning for the project, Selfridges joined hands with Rick Owens to launch ‘The World of Rick Owens’, which marks the accomplishment of his 20 years as a world renowned fashion label. The designer will take over Selfridges’ London Concept Store and will create a 20 piece collection exclusively for Selfridges. Additionally, it will also feature a specially commissioned 25 foot Rick Owens statue that will sit above the iconic Selfridges London canopy.
