Designer Gaurav Gupta initiates the Guerrilla movement – ‘The Anti-Pollution Riot Campaign’, an effort to raise awareness about the sad truth of living in one of the most polluted country in the world, and help to raise awareness about this shocking situation and find solutions as a community in these toxic times.
With the insights on the state of our times. PM 2.5 is the invisible concentration of Particulate Matter in the air – WHO Safe level is 25ug. In comparison: Beijing declared red alert at PM 2.5 – 250 ug, Tehran at 150ug And Paris at 80ug, Delhi at any given time is between 250ug -1000ug, and Mumbai also averages at 250ug but reaches 500ug at times which is hazardous, toxic and inhabitable.
At certain times the level in Delhi and various other cities in India reach as high as 1400ug, which is equivalent to chemical warfare. This is a nationwide emergency – Death by Breath for all life forms and us citizens.
Gaurav strongly holds the belief that even though we are in the worst situation – children and people in general are resistant to masks, as we are still to fully appreciate the gravity.
