Lately, H&M announced its autumn guest collaboration with the Parisian house of Balmain, a French luxury label, under the creative directorship of young Olivier Rousteing.
Rousteing and his friends Kendell Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection. Rousteing has created a unique identity for Balmain, with showbiz flair, highlighting its pop charm through the H&M collaboration came as a natural decision.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.
Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.
