Today marks the debut of Gucci’s latest digital short film, which shadows the international man about town on a trip across the world. Dedicated to Men’s Tailoring, the film introduces Gucci’s signature suit collection against the backdrop of London, New York, and Tokyo.
Featuring Clement Chabernaud as the protagonist, the film tells the tale of the tailoring connoisseur’s journey, from one jet-set destination to the next. He has a suit for every stop and a secret address on every leg of his travels. From days on-the-go to evenings out and about, his Made in Italy wardrobe rises to the occasion.
The Gucci Men’s Tailoring campaign will highlight the most exclusive travel destinations and cultural experiences around the world. While all of Gucci’s social media networks will dedicate two weeks to its men’s tailoring. Next on the agenda is the luxury label will present a video series on real-life men’s tastemakers from around the world.
