With the onset of developing technology and advancement in the field of science, innumerable new environment friendly and healthy life improving technologies have been developed for the well-being of people. However, a large chunk of rural population remains unaffected from the benefits of the above, wherein people still suffer from hazardous diseases and health issues. In an attempt to bridge this gap between the urban and rural population’s well-being, entrepreneurs Jackie Stenson and Diana Jue have been wilfully chosen as Asia Pacific finalists from India, for Cartier Women’s Initiative Awards.

Filled with rigorous passion to bring social-impact technology for the vulnerable sections of the society, both Jackie and Diana joined hands with ‘Essmart’, and constructed a respective catalogue for the same, connective to the ideal shopping destinations for the villagers. The global distribution company, Essmart operates in Tamil Nadu. It extensively connects the local shops with a catalogue of quality and essential products to provide the villagers with marketing, distribution and after sale services.

Ever since Jackie and Diana have moved to India to work with Essmart, as many as 4000 people have been benefited and revenue has seen a growth rate of 28%! Surely then, these two women have been graced with a well-deserved recognition and respect.