Burberry launches new campaign with original illustrations by British artist Luke Edward Hall alongside portraits by Mario Testino, which will also be displayed at Burberry’s 121 Regent Street flagship from 11 June until the end of the month.

Burberry 1The campaign reunites British Burberry family members model Edie Campbell and actor Callum Turner, alongside Luke Edward Hall’s artwork, celebrating Burberry’s new menswear and womenswear collections including the trench coat and The Patchwork bag.

It showcases Burberry’s January and February 2016 collections for men and women and is the first to feature Burberry’s new single ‘Burberry’ label, which replaces the three previous ‘Brit’, ‘London’ and ‘Prorsum’ lines.

Burberry 2For this campaign, Luke produced a series of original portraits and still life illustrations which bring to life the rich variety of colours, patterns and textures in Burberry’s collections using a mixture of techniques and materials including watercolour, chalk, oil pastels and acrylic. Luke also hand-painted the backdrop to some of the campaign images – blurring painting with photography for the first time in a Burberry campaign

The collections reference a mix of patterns and textures influenced by British artists, musicians and history, and centre around The Patchwork bag, outerwear styles including military coats and the iconic Heritage Trench Coat, and The Buckle Boot for women.

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The Patchwork bag, previewed during the February womenswear show, and which sold out of its Runway Made to Order allocation within a week, is interpreted in the campaign by Luke with five different illustrations. The drawings reflect the individuality and uniqueness of the collection , where each bag is named after a British town, street or village, and comprise a mixture of fabrications, from the classic House check to glossy snakeskin and soft English suede.